Einstein is Impressed, Tokyo, Japan. The public interacts with the art and the client’s product.
Kurt Wenner has not only invented 3D Pavement Art he has gone on to create Interactive 3D Art as well, and now offers up the best of both techniques. Familiarity with his name and art drives an exceptional amount of press coverage and the public to view his images in person. Wenner has always brought art out to the public and now his art has evolved to integrate the public into the art.
Interactive 3D Art:
Over the years Wenner heard the same requests repeated and was challenged to find a solution to create art that would:
– Leave the event space clean.
– Provide a full-scale finished image onsite within 1-3 days.
– Allow the public to walk on the art.
– Avoid damage from rain and wind.
– Utilize the artwork for multiple events.
– Provide multiple copies of the art.
– Display the artwork for weeks or months.
– Repurpose the artwork for display in corporate settings.
– Donate the artwork after the event.
Wenner’s initial response was to begin creating his work on a canvas support. These large works of art were heavy and difficult to transport, but they enabled him to arrive with a portion of the image already completed and this went over well with the public who loved seeing the large-scale colorful work already well underway. He found he could also work in a variety of locations, as he was no longer dependent on the site’s surface. The technique was not perfect, but it was a start. Eventually the digital age arrived and Wenner immediately embraced all of its advantages.
Incident at Waterloo, London, England.
Wenner’s art has always utilized invention and technology and finding a way to incorporate the best of digital imaging into his work was a natural progression. He continues to create all his artwork by hand, but thanks to digital technology he can now produce images that truly meet the needs of the clients and presenters.
Wenner offers two approaches for live events:
1. Digital Transfer
In his studio, Wenner creates a portion of the full color artwork by hand and digitally transfers it on vinyl canvas.
Belgian Underground, Brussels, Belgium
The work was prepared ahead of the event and Alice was drawn while on-site.
This approach enables him to be on-site with a large-scale colorful work of art that immediately attracts attention. Based on the allotted time at an event, he completes a portion of the image in person with his handmade pastels. The application of pastels on-site blends seamlessly with the rest of the art.
2. Digital Transfer with Overlay
Wenner creates the entire full color image in his studio and digitally transfers it on to a vinyl canvas. A second piece of vinyl canvas then overlays the full color image and Wenner works with his handmade pastels on the overlay for the duration of the event. Once the event has concluded the overlay is removed and a full color giclée print remains for further display or donation.
Both approaches preserve the performance aspect of creating the artwork for the public and media. By embracing digital technology Wenner has been able to create an entirely new field of art, Interactive 3D Art, since the images do not smear or wear off as the public engages with the art.
Acqua Panna, Napa, California. The branding of the bottle appeared miraculously on the day of the unveiling by removing an overlay of an unbranded bottle.
Branding of a client’s product, logo, or other specific elements can be incorporated into the artwork. Because the art is often interactive many events have a photographer on-site to hand out instant prints of the public integrated into or interacting with the image. Sometimes numbers are given out so the photograph can be downloaded directly from the client’s website, thus creating a second marketing opportunity.
Dec 28, 2012