Dang it! New changes are coming to facebook that will make it harder for artists to sell their work on that platform.
Here’s an excerpt of the facebook update:
According to people we surveyed, there are some consistent traits that make organic posts feel too promotional:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
Beginning in January 2015, people will see less of this type of content in their News Feeds. As we’ve said before, News Feed is already a competitive place as more people and Pages are posting content, competition to appear in News Feed has increased. All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.
Businesses should still refer to our Page publishing tips and best practices. And for targeting specific audiences with predictable reach, Facebook advertising offers ways to achieve specific business objectives, like driving in-store sales or app downloads.
Here’s a very good article by Katherine Tyrrell about what these changes might mean for artists trying to sell their work, read the whole article.
Dec 4, 2014